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Make your emails ring with a “tap 2 call” button
In email marketing, one of the most fundamental units of measurement is the "click." It’s pretty much the email marketing version of the Like button, and we use this data to determine various findings;...
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The big bout part I: System text vs. images
Welcome ladies and gentlemen to the main event!In the blue corner, weighing in at 26 letters and hundreds of symbols, is “The Phonetic Phrenzy,” SYSTEM TEXT!And in the red corner, weighing in at 1000...
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Be Responsivible! Two ways to mobile optimize your emails
More than half of all email opens and 38 percent of clicks occur on a mobile device, which is why it’s crucial to mobile optimize your emails. Responsive design is the “buzz term” that solves this...
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